When Jack Daniel’s asked for fast paced, Formula 1 inspired content, we jumped straight in. Day one was a full shoot with eight models, capturing bold, high energy visuals with an F1 twist. Day two focused on creating and filming eight F1 inspired cocktails with the same sense of speed and precision. The final deliverables included 10 key visuals and 6 fast paced reels that matched the attitude of the Jack Daniel’s and McLaren partnership.